Privacy Policy

Roots privacy policy

This policy explains how Roots handles account, profile, and LinkedIn connection data, including data synced through the Roots LinkedIn Sync Chrome extension.

Effective July 7, 2026

What Roots collects

Roots collects information you provide when creating or using your Roots account, including name, email address, profile details, company and role information, location information, and LinkedIn profile URL.

If you use the Roots LinkedIn Sync Chrome extension, Roots may receive LinkedIn connection information from your signed-in LinkedIn session, including names, LinkedIn profile URLs, headlines, profile image URLs, LinkedIn identifiers, and connection dates when available.

How the Chrome extension works

The extension is a passive browser bridge. It does not provide its own export workflow, does not download CSV files, and does not store Roots authentication tokens. When you start sync from the Roots app, the app asks the extension to fetch your LinkedIn connections from your local browser session. The Roots app then sends the connection data to Roots using your active authenticated session.

How Roots uses data

Roots uses profile and connection data to build your private Roots network graph, show relevant people and relationship paths, improve profile matching, and operate the Roots product.

Roots does not sell your LinkedIn connection data. Roots may use service providers for hosting, authentication, storage, analytics, enrichment, and security when needed to operate the product.

Data deletion

You can request deletion of your Roots account data or LinkedIn connection sync data from the Roots account deletion page or by emailing hello@roots.build. Roots will process deletion requests as required by applicable law and product obligations.

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Roots is built by Redbud VC — the early-stage fund founded in Columbia, Missouri, by the team behind EquipmentShare.

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