Leverage your
roots to build

Roots is a social platform and event infrastructure connecting founders, talent, investors, and enterprises.

ROOTS IS OPEN
Roots product demo

Talent is everywhere.
Network connectivity is not. Roots connects them.

Opportunity0%+
of San Francisco unicorn founders are from another state or country.Redbud estimate

San Francisco's advantage is its network. Roots gives you that network wherever you live.

0%

of the top-20 most valuable U.S. unicorns have an immigrant founder.

0%

of California unicorn employees are not based in California.

0%

of the top-100 most valuable U.S. unicorns have a foreign-born founder — ≈77% of value (~$1.5T).

0%

of all U.S. unicorn founders were born outside the United States.

Outsider Roots

The largest and most important companies in the world were built by people who grew up with outsider roots.

Larry Page
Google East Lansing, MI
Jack Dorsey
Block · TwitterBlock · Twitter St. Louis, MO
Brett Adcock
Figure Moweaqua, IL
Sam Altman
OpenAI St. Louis, MO
David Steward
World Wide Technology St. Louis, MO
Marc Andreessen
a16z New Lisbon, WI
Gwynne Shotwell
SpaceX Evanston, IL
Jensen Huang
NVIDIA Thailand · Kentucky · Oregon
Sam Walton
Walmart Columbia, MO
Judy Faulkner
Epic Madison, WI
Social Platform

Where your
roots open
doors.

Events + Host

Event infra to host events from small to massive, leveraging data enrichment and AI for prospecting and matchmaking.

Network Graph

Enriched data on places, affinities, history, and connection strength.

AI Search

Search your network and networks shared with you in plain language.

Communities

Join groups and forums of alumni, industry, hometown, backers, or affinities.

Recruiting / Prospecting

Vetted candidates, and industry groups of executives who work with startups.

CRM / Enriched Data

Keep lists, notes and contact details for your network in Roots.

How it works

Turn your roots into your network IRL and online.

01

Import

Add affinities/origins and import networks enriched by proprietary data

Import your LinkedIn connections

Install the Roots extension now. After your application is approved, you can sync your LinkedIn connections into Roots.

Waiting for the extension
Connections—Network—Communities—
Your connectionsSync to see who you already know
02

Find

Query a shared network with AI to source talent and partners, build a CRM, find emails

Try:
Connections502Network2.2kCommunities1
Zach Cook71% matchCo-founder at CredzuAlso in Columbia, MissouriCollin Hickey68% matchFull Stack Engineer at HOAfilingAlso in Columbia, MissouriMallory Sublette67% matchHead of Ops at Villageco.workAlso in Columbia, Missouri
03

Connect

Meet people IRL and online with shared roots

Hi Brett, query your network…
Start a post…
4d
Product builders in Kansas City

I’m looking to meet product leaders and founders around Kansas City who are working on community, network, or collaboration tools.

4
5d
The most expensive restaurant problems are usually invisible

One restaurant did not need another dashboard. They needed someone to notice that the same ingredients were quietly arriving at different prices.

9
04

Engage

Facilitate events, make intros, participate in communities, and share knowledge and networks

Next Roots gatheringRoots | Chicago

Meet the builders modernizing legacy industries across Chicago and the Midwest.

Jul27Monday, July 27Chicago, IL · 4:30 PM CT
On the roadMore upcoming events3 stops ahead
Communities

Find your
Network.

Roots is for immigrants in San Francisco.
+ many more
Built on Redbud
Redbud VC

Roots is built by Redbud VC — the early-stage fund founded in Columbia, Missouri, by the team behind EquipmentShare. Redbud's LPs include operators from Square, Meta, Zapier, and Veterans United. Our process is fast, founder-first, and built from thousands of conversations with builders who have outsider roots.

Starting with Redbud's network of 50,000 founders, execs, and investors.

Includes leaders from

EquipmentShare
O'Reilly Auto Parts
Square
Zapier
Veterans United Home Loans
Boeing
Upgrade
Mercy
ARCO National Construction

Capital is concentrated.
The country is not.

Roots gives founders anywhere the kind of network SF founders have.

Capital & Wealth

VC funding
0%
VC-backed companies
0%
Public companies
0%
Billionaires
0%
Millionaires
0%

The Real Economy

GDP
0%
STEM graduates
0%
Largest private companies
0%
New business formation
0%
Rest of U.S. CA · NY · MA

Sources: PitchBook-NVCA, Crunchbase, Forbes, Capgemini/Phoenix MI, U.S. BEA & Census, Redbud VC research · 2024–26

Roots — the film

This is your
network.

Roots is built by Redbud VC — the early-stage fund founded in Columbia, Missouri, by the team behind EquipmentShare.

ROOTS IS OPEN

FAQ

Who is Roots for?

Roots is for founders, operators, talent, investors, enterprise partners, and community builders who want introductions to people they can work with.

How does it work?
  1. Join. Download the app or sign up at roots.build. Tell us what you're building and what your roots are. We hand-pick who gets in.
  2. Bring your network. Upload your LinkedIn connections and Roots adds industries, roles, backgrounds, roots tags, and intent signals. You can then search your network by those fields.
  3. Share selectively. Choose which parts of your network to share with specific people or communities inside Roots. You control what's visible and to whom. When you share, other members can share their networks with you.
  4. Query the network with AI. Search your network and the ones shared with you to find co-founders, customers, hires, and investors. Filter by roots, industry, skill, and intent. Results come back in seconds.
  5. Reach out or request an intro. Message directly or request a warm introduction through a trusted mutual. Each request includes why you want to meet and how you're connected.
  6. Build and join communities. Create or join communities organized around shared roots — your alumni network, your industry, your background, your city. Post, discuss, and talk with people who share your background.
  7. Find and host events. Discover Roots Dinners, Innovation Summits, and community gatherings near you. You can also host your own and choose who to invite.
  8. Access the knowledge base, credits & discounts. Use resources, templates, and playbooks written by members, plus credits and discounts from vetted service providers across legal, finance, recruiting, and more.
Is Roots an app?

Yes. Roots is available on iOS and Android and on the web at roots.build. Everything works in both places. The app adds event notifications, intro requests, and community discussions on your phone.

What is Roots exactly?

Roots is a reviewed network for founders, builders, investors, enterprise partners, ecosystem builders, and vetted service providers. The platform connects people based on their roots — geography, alumni network, culture, industry, and lived experience — and helps members reach customers, talent, and capital through warm introductions.

How is Roots different from LinkedIn?

LinkedIn connects you based on where you've worked. Roots also uses where you grew up, studied, and lived. Suggestions are based on those shared places. AI fills in details about your contacts, so you can search them for co-founders, customers, hires, and investors instead of browsing a feed.

Does everyone who signs up get in?

Not immediately. New accounts are reviewed before they get full access. We review accounts to keep the network useful. The more context you give us about your roots and what you're building, the better we can evaluate your fit.

Is my data safe?

Yes. Roots does not sell member data to third parties. Your network data is used only to enrich connections and enable search within the platform according to your sharing preferences.

Who can see my network?

You control exactly what you share and with whom. Network sharing is opt-in: you choose which communities and members get access to your connections.

How does Roots make introductions?

Members can request warm introductions through trusted mutual connections, with context that helps both sides show up prepared.

Can companies use Roots?

Yes. Enterprise partners can find startups to partner with, invest in, recruit from, or learn from while they are still early.

Can I build a community on Roots?

Yes. Roots is designed for communities around alumni networks, industries, backgrounds, regions, and shared lived experience.

What happens after I create an account?

You tell us your roots and what you're building, and we review it. Once you're approved you can bring your network in, search it, and start asking for introductions.

It's about time
networks are open-sourced.

Roots