Wisconsin

Highlights

• #10 of 50: Innovation and patents
• #26 of 50: Talent
• #27 of 50: Scale-ups

The seven inputs

Each input is a z-score against the other states: 0 is the average state, and each step is one standard deviation (capped at ±3). Ranks are among the 50 states.

• Venture capital -0.4 #34 of 50
• Startup formation -0.6 #41 of 50
• Scale-ups 0.0 #27 of 50
• Economic output and wealth -0.3 #28 of 50
• Innovation and patents +0.6 #10 of 50
• Talent -0.1 #26 of 50
• Momentum -0.3 #30 of 50

Top companies

The largest companies headquartered in Wisconsin, by latest annual revenue.

1. Johnson Controls International plc JCI · Industrials · Glendale · Milwaukee, WI metro $23.6B
2. Fiserv, Inc. FISV · Technology · Milwaukee, WI $21.2B
3. ManpowerGroup Inc. MAN · Industrials · Milwaukee, WI $18.0B
4. Kohl's Corporation KSS · Consumer Discretionary · Menomonee Falls · Milwaukee, WI metro $15.5B
5. WEC Energy Group, Inc. WEC · Utilities · Milwaukee, WI $9.8B

Roots Density Data, All Companies (public: SEC filings; private: Forbes Top Private Companies 2025). Ranked by latest annual revenue.

Metros in Wisconsin

• Madison, WI #10 of 109 metros 66
• Milwaukee, WI #42 of 109 metros 49
• Green Bay, WI #90 of 109 metros 20